HP DESKJET 3700  |  THE WORLD'S SMALLEST PRINTER

TracyLocke launched a campaign that promoted the HP Deskjet 3700—a tiny, yet mighty, printer that targeted millennials around the world. Our series of visual metaphors, from teacup dogs to miniature ice cream cones, demonstrated just how small the device was, but also how vibrantly it's printouts appeared. The campaign then grew to include a video, retail activation, and both digital and print ads.