HP OMEN GAMING  |                   BE RELENTLESS

To promote HP's latest line of powerful gaming products, TracyLocke developed a campaign that positioned the target audience, gamers, as athletes. All visuals and headlines revolve around the idea of gamers training and competing in an arena with the help of HP OMEN. These products and people didn't just come to play, they came to dominate the game. We worked with regions across the world to develop this sentiment into product videos, logo animations, retail activation, digital and print ads, out-of-home ads, branded events, social media posts, and more.