HP SPROCKET | BARCELONA AIRPORT TAKEOVER CAMPAIGN
Leading up to the 2017 Mobile World Congress in Barcelona, TracyLocke rolled out 57 terminal animated screens, a fully skinned control tower, and 24 wrapped buses at the international airport to promote HP's Sprocket. To ensure that this mini mobile printer stood out in a sea of smartphones, the HP team had to dig deep creatively. Inspired by Barcelona’s food, culture, and beachy vibes, playful social assets spoke to thousands of tech-minded tourists on their way to the MWC. By the end of the event, TracyLocke showed this Spanish city what’s really possible with a Sprocket in your pocket.