EXTERIOR WINDOW VINYL AND DIGITAL ANIMATION
BRAND AMBASSADORS HAND OUT INSTANT WIN LEAFLETS
COLD REVEAL & WIN INTERIOR INSTALLATION
HOT REVEAL & WIN INTERIOR INSTALLATION
KIEHL’S UFC RETAIL EXPERIENCE | FACE THE EXTREMES & WIN
AWARD | London | March 2019 | IPM’s Campaign of the Month
At Kiehl’s Covent Garden location, we created an innovative retail experience that amplified just how well their best-selling Ultra Facial Cream moisturises and protects our skin against extreme weather conditions. We first intrigued passers-by with a desert vs. arctic themed vinyl and digital animation to replicate the cracking of our own skin when put in harsh conditions. Our brand ambassadors then gave passers-by ‘Face the extremes and win’ hot and cold reveal leaflets that could be activated by our thermal in-store displays. The successful experience increased sales by 70% and instigated a London-wide campaign activation.