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MILLER GENUINE DRAFT  |  4X FILTERED FOR EXCEPTIONAL SMOOTHNESS

Adam&Eve and TracyLocke London developed a cohesive, global campaign to emphasise how Miller Genuine Draft is uniquely filtered four times for an exceptionally smooth taste. The pure golden beer shines out within the darkness of the night in each visual execution, leveraging the brand’s overall edgy, elite styling.

MILLER GENUINE DRAFT SPECIAL EDITION APPAREL PROMOTIONS

OFF-TRADE ACTIVATION

ON-TRADE ACTIVATION