MR. BONES MERMAID PHOTO OPPORTUNITY
BRAND AMBASSADORS HAND OUT INSTANT WIN WET-REVEAL CLAMS
INTERIOR WET REVEAL DISPLAY
WET REVEAL MECHANICS
KIEHL’S UNDER THE SUSTAINABILI-SEA | WHAT GOOD ACTIONS CAN DO FOR OUR OCEANS
AWARD | London | June 2019 | Silver
This year for Chelsea in Bloom’s Under the Sea themed flower show, we drew inspiration from Kiehl’s Made Better eco-friendly program to create a natural and sustainable experience both in and out of store. The exterior aquatic utopia was made solely from natural flowers, ingredients, and sustainably sourced materials, just as Kiehl’s products and packaging are. After snapping a photo with Merman Mr Bones, passer byers were given wet-reveal clams to take to our interior ocean display for the chance to win various sustainable prizes. With a 70% increase in sales that week, everyone was eager to dive right in!